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Emma Elwin

Notes from a Swedish stylist

Editor’s letter: May

Posted in Life
by Emma Elwin on 11 May, 2015

Try to focus on all the small things that make your life richer

I have so much to tell you, I figured I would put it in a letter.
Our first editor’s letter here on Make it last!

The past month has been quite intense, in both good ways and bad. It’s been filled with both hellos and goodbyes; tears, laughs and at one point crying and laughing at the same time; one complete personal melt down.

One of the noteworthy hellos was at the sustainability event we hosted with Filippa K, when I had the chance to meet some of you guys. I’m so grateful for the amazing conversations that we had, and I was so inspired by Filippa K Sustainability Manager Elin Larsson’s hopeful words about the future.

I feel that I have learnt so much about myself this past month, mostly the hard way (which seams the only way for me to learn, why can I never learn that?) The month started off with me coming home from a work week in super windy Famara. A couple of days later, I found myself far up north in the Norwegian alps – on a dogsled with two hundred dogs. I returned home for a few days –  then I was off again to bring home a puppy. In between these trips the events, meetings and photoshoots replaced one another (and I cannot be happier that May marks the start of our new editorial assistant Mikaela!).

We’ve also done a lot of planning this month – we have a lot of fun things ahead of us. One future Make it last project involves surfing, which is a bit of a dream come true for me. Along with becoming a better listener and, via Make it last, inspire people to think in more sustainable ways, my New year’s resolution is to surf at least once a month. Something I’ve actually almost been able to stick to. By the end of this month is time for my next Sony Challenge… stay tuned for that!

But hey, let’s talk about breaking down completely. When it’s 4 AM (thanks to my new alarm clock Teddie) and you find life so overwhelming that the only thing you can do is lie sobbing on the floor pitying yourself and your (let’s be honest) non-problems. Having a new puppy is great, but after not sleeping properly for three weeks you’re not quite yourself. At one point this past month I honestly thought I had to give her back to the breeder – I felt completely insufficient. It was a moment in which I felt such complete gratitude for having friends who pick up their phones before even having their morning coffee. Without these amazing people I would probably still be lying on the floor pitying myself.

So! After my friends talking some sense in to me, I picked myself up from the floor and said ”Emma stop feeling sorry for yourself and find solutions to these non-existing God damn problems”. And I did. One told me, sometimes you have to have a complete breakdown in order to find a solution. Another said, before I got my dog I hated Monday mornings, now he makes them easier.

That last advice got me thinking of growing up. My biggest dream was to have loads of dogs. It still is. What I’m saying is: from now on, I’m going to try to focus on all the small things that make my life richer. Like right now Teddie is wrestling with a stuffed toy sheep making weird puppy noises and Stella is sleeping on my foot. I hope this doesn’t sound like a total cliche, oh shit it does. But it doesn’t make it less true: it’s the small things – those that I want to learn how to cherish more – that make life great.

Something else that I cherish is our collaboration that we have with Tradera, which is the Swedish division of Ebay. From now on, we’ll be gathering the best ads from Tradera here on Make it last – in other words, we’ll do the hunting for you, while you can enjoy the good feeling of buying second-hand instead of new. Be sure to check out Tradera Trend. Buy less, choose well, make it last. And make it count!


Sandra: Om det är till någon tröst var min syster exakt likadan när hon köpte sin valp. Ångrade sig och orkade inte mer. Men det tog inte lång tid innan det gick över och hon inte kan vara utan henne.Lycka till!
May 13, 2015

Caroline: Så fint och bra med den här typen av personliga brev. Tummen upp! Och tummen upp till ert fantastiska jobb med Make it last!
May 11, 2015

Mikaela: <3 <3 <3
May 11, 2015

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