Brands have started to appreciate the gains of studying the nervous system. What good might this do?
Material innovation with all due respect – but consumption is psychological. We were therefore excited to read about fashion’s emerging exploration of neuroscience to create fashion and branding that speak to consumers’ subconscious desires. Though historically fashion has been slow to explore fashion’s emotional stimuli, brands have now started to appreciate the commercial gains of learning from the study of the nervous system, and specialist “neuromarketing” agencies have evolved serving them to reach out to consumers on an emotional level. Though the purpose of the act is evidently to increase sales, we feel the study has great potential for making brands creating garments and brand identities that stick with consumers for longer. More here.
Brand to Watch: Isa Boulder
We're obsessed with Isa Boulder's 'Hardcore Handmades' and cannot wait to see what's next.
Justice For People and Planet: Introducing Intersectional Environmentalism
In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.
Paid Collaboration: Transform Your Wardrobe Without Buying Anything New
One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!
Brand to Watch: Tach Clothing
Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.