A special (and timely) emphasis is placed on femininity and power – and how Prada’s collections have been shaped by the idea of challenging gender perceptions.
Prada held their exhibition a while back and have moved on to launch a book. The Italian powerhouse just published their pre-mortem memoirs Pradasphere: a compilation of archival objects covering the full story of the brand from its birth in 1913 to its current-day preoccupations. Apart from the fashions the 326-page book also features campaign imagery, film stills and fashion show invitations along with accreditations of other artistic diciplines that have influenced the brand’s direction and identity. A special (and timely) emphasis is placed on femininity and power and how Prada’s collections have been shaped by the idea of challenging gender perceptions. We love the look of Pradasphere and the idea of the brand sharing a taste of their universe with their fans. More here.
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