With a narrow but well-defined girl room aesthetic, the brand is undoubtedly a sign of its time.
On our minds is feminism – yet still – and how the digitally driven fourth wave is reflected in fashion. We recently came across Me and You, a pastel pink poke-in-the-eye selling t-shirts and underwear with uncomplex feminist messages. With a narrow but well-defined girl room aesthetic, the brand is undoubtedly a sign of its time – digitally born and bred with a fun, fearless and inclusive alignment of fashion and female-empowerment. In co-founder Mayan’s own words: ”I wish fashion could be more inclusive than it is today: it’s supposed to celebrate womanhood rather than exploiting it.” Regardless of the sticky aesthetic’s appeal we cheer the girls’ confident approach to personal style and their questioning of female respresentation in fashion. Image: Sherris by Mayan Toledano. More here.
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