Tid kvar —

Högsta bud —

We think this could be a good strategy to make sustainability more appealing and relevant to a younger consumer.

On our minds is South African everyday retailer Woolworth’s team-up with rapper Pharrell Williams to ”make sustainability cool”. Pharrell is taking on the role of Style Director across a series of projects engaging a younger audience with sustainability though creativity, including a competition inviting design students to submit proposals for t-shirts made out of recycled plastic waste. We are excited to see the response to this celebrity endorsement adopted to promote sustainability and think it could be a good strategy to make it more appealing and relevant to a younger consumer. More here


No Comments

Related reading

Style — 12 September, 2019

By Malene Birger Made with Care – Here’s How We Wear It

Made With Care is By Malene Birger’s first fully sustainable capsule collection. Make it last's Emma Elwin shows you how to wear it.

Style — 10 September, 2019

BITE Studios Widens Reach via Net-a-Porter

As part of the Net-a-Porter mentorship program The Vanguard, Swedish-British BITE Studios is highlighted as "a small label with great potential in the luxury fashion sector".

Style — 9 September, 2019

KICKS Quest To Collect Cosmetic Waste Continues

KICKS quest to help minimise the environmental footprint of beauty products continues with plans to expand the popular cosmetic waste initiative. Make it last has the latest news.

Style — 2 September, 2019

3 Top Reads This Week

What's new in the field of sustainable fashion? We've got you covered.