Tid kvar —

Högsta bud —

We think this could be a good strategy to make sustainability more appealing and relevant to a younger consumer.

On our minds is South African everyday retailer Woolworth’s team-up with rapper Pharrell Williams to ”make sustainability cool”. Pharrell is taking on the role of Style Director across a series of projects engaging a younger audience with sustainability though creativity, including a competition inviting design students to submit proposals for t-shirts made out of recycled plastic waste. We are excited to see the response to this celebrity endorsement adopted to promote sustainability and think it could be a good strategy to make it more appealing and relevant to a younger consumer. More here

No Comments

Related reading

Style — 17 February, 2020

What House of Dagmar Realized After Measuring Their Footprint for Three Years

For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.

Style — 13 February, 2020

Editor’s Pick: Be Your Own Valentine

It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.

Style — 12 February, 2020

Gemme Is the New Fashion Rental Service that Makes Us Believe In the Sharing Economy

We talk to Emelie Gustafsson Maistedt — the woman behind the new techy solution that lets you share your wardrobe, and make money off it.

Style — 10 February, 2020

Gant Talk with Make it last – See You on Friday!

Join our founders on Friday as they give a GANT Talk on Sustainable Fashion.