We think this could be a good strategy to make sustainability more appealing and relevant to a younger consumer.
On our minds is South African everyday retailer Woolworth’s team-up with rapper Pharrell Williams to ”make sustainability cool”. Pharrell is taking on the role of Style Director across a series of projects engaging a younger audience with sustainability though creativity, including a competition inviting design students to submit proposals for t-shirts made out of recycled plastic waste. We are excited to see the response to this celebrity endorsement adopted to promote sustainability and think it could be a good strategy to make it more appealing and relevant to a younger consumer. More here.
What House of Dagmar Realized After Measuring Their Footprint for Three Years
For pre-fall 2020, House of Dagmar introduces a Good Choice-tag – a label that guarantees a garment’s green credentials.
Editor’s Pick: Be Your Own Valentine
It’s Valentine’s Day tomorrow! To celebrate, we’ve picked out some sweet, sexy, stylish (and sustainable) pieces to give to your no. 1 person — yourself.
Gemme Is the New Fashion Rental Service that Makes Us Believe In the Sharing Economy
We talk to Emelie Gustafsson Maistedt — the woman behind the new techy solution that lets you share your wardrobe, and make money off it.
Gant Talk with Make it last – See You on Friday!
Join our founders on Friday as they give a GANT Talk on Sustainable Fashion.