Tid kvar —

Högsta bud —

We think this could be a good strategy to make sustainability more appealing and relevant to a younger consumer.

On our minds is South African everyday retailer Woolworth’s team-up with rapper Pharrell Williams to ”make sustainability cool”. Pharrell is taking on the role of Style Director across a series of projects engaging a younger audience with sustainability though creativity, including a competition inviting design students to submit proposals for t-shirts made out of recycled plastic waste. We are excited to see the response to this celebrity endorsement adopted to promote sustainability and think it could be a good strategy to make it more appealing and relevant to a younger consumer. More here

No Comments

Related reading

Style — 25 October, 2020

House of Dagmar is One of Eight Brands Shining Light on Sustainability with Zalando this Winter

The winter edition of Zalando's exclusive sustainable collection, put together in collaboration with eight European brands, launches today. Make it last talks to Sofia Wallenstam, co-founder of contributing brand House of Dagmar, about the brand's sustainability ambitions – and what we can except from the new Zalando collab.

Style — 2 October, 2020

Four Wardrobe Classics with Amie

Discover some perfect in-between season classics through the lens of photographer Jessica Sidenros.

Style — 4 September, 2020

Paid Collaboration: Reducing Waste While Making Something Unique

GANT continues its journey towards sustainability with a capsule collection of patchwork shirts made of leftover fabrics. Here’s how we style it.

Style — 1 September, 2020

Paid Collaboration: A Library of Filippa K Garments to Learn From and Enter The Future of Fashion With

At Filippa K Studio, pre-loved garments and claims from other Filippa K stores get new life, in different ways. We enter their world to learn more.