The Sony Challenges S01E01: The calm before the storm
Sony challenges Emma Elwin to complete a series of extreme activities. Season one takes place far up north – Fjällräven Polar 2015 is a 300 km long winter adventure across the arctic thundra.
From spring 2015, Sony challenges Emma Elwin to complete a series of extreme activities. During the challenges, Emma tests Sony’s products too see if they endure the rough conditions. Do the products stand the test – and, does Emma?
Season one takes place far up north – Fjällräven Polar 2015 is a 300 km long winter adventure across the arctic thundra. Emma and the other participants sleep under the moon and steer a dog sled each from Signaldalen in Norway to Jukkasjärvi in Swedish Lappland. Conditions are grim (a storm is coming!) and the right equipment is essential.
Season 01, episode 01: The calm before the storm
Where do I begin to tell you about this great adventure that I have had the great honor to experience? How will I ever be able to find words that can describe the music of two hundred dogs howling at dawn. Learning to depend on myself and how to make a fire with some bark, a fire stone and a knife. To see the great love between dogs and humans. How will I be able to find words that describe how it is to sleep under the stars while the northern lights dance over the sky? I’m not sure if I can describe these things. But I will try.
It’s with mixed feelings that I leave for the first day of education in Sigtuna. I’ve known about this trip for less than a week and I’m a bit nervous. A few questions are going through my head: Will it be too cold? Will I hate sleeping in a tent in the snow? What if I fall off my sled or somehow lose ALL of my eight dogs? Most of all I’m scared that I don’t know what I have gotten myself into.
We are 28 of us from all over the world who will make this journey by dog sled from northern Norway to Jukkasjärvi in northern Sweden. One has never seen snow, another is scared of dogs. I realize that my anxiety is pathetic in comparison to theirs.
The day begins with some training by Fjällrävens’ product Development Manager Johan Skullman, who later on in the trip will be known by all the participants as MacGyver. The first thing he tells us is to keep hydrated. My first thought is: shit I’ve only had a coffee today. In the next break I go get a bottle of water and neck it.
Another secret of outdoor life is knowing how to dress to keep warm and not get wet in the cold. We talk about the art of dressing according to weather and needs. The quote “there is no bad weather, just bad clothes” seems to be more accurate than ever. After the lesson we are handed our equipment; my polar parka is like a dress on me and I feel a bit less anxious about the freezing part. After a dinner at the hotel we all go to bed and I fall into a restless sleep filled with dreams of snow and lost dogs.
Reused Remade Turns Old Bed Linen Into High End Shopping Bags
Reused Remade co-founder Josephine Alhanko gives us the details on the company’s sustainable business idea.
Editor’s Pick: Digital Detox Solution
Too much screen time? We hear you! Why not change it up with some cool and conscious books and magazines.
Editor's Pick: Agape by Louise Enhörning
We're absolutely in love with Agape – the latest publication by Swedish artist and photographer Louise Enhörning.
Are You Ready to Take the Plastic Detox to the Next Level?
Storing food with ZERO plastic is not only possible, but easy. Here’s how.