Tid kvar —

Högsta bud —

Lea T for Åhléns

Posted in Style
by adakallgren on 2 April, 2015

Åhléns is one of the first high street retailers to appoint a transgender model to front a womenswear campaign.

On our minds is Åhléns’ campaign for spring. The multipurpose Swedish department store has taken inspiration from transgender supermodel Lea T and dedicated the campaign to ”modet”, a word that coincidentally means both fashion and courage. Åhléns states in their press release that by having Lea, who has been named one of the most influential women in Italian fashion by Forbes, fronting the campaign they are aiming to pay tribute to transgender people and to position themselves as an inclusive retailer for all. No doubt the company has challenged the norm as one of the first high street retailers to appoint a transgender model to front a womenswear campaign – now we just hope that their median customer is as excited as we are.

No Comments

Related reading

Style — 23 January, 2019

Is Leak-Proof Underwear Going to Revolutionize Our Periods?

Make it last editor Johanna Andersson sheds some light on the new ‘period-proof panties’ and shares the reasons why she'd consider giving them a go.

Style — 22 January, 2019

Lisa's Green Dreams are Made by Maryam Nassir Zadeh

Apparently, Swedes are dreamers, longing for warmer weather and prettier outfits. Make it last co-founder Lisa Corneliusson is no different.

Style — 20 January, 2019

Editor’s Pick: 9 Luxe Bedroom Essentials Combining Style and Sustainability

We're picked out some of the most beautiful bedding and nightwear right now, all mindfully made from natural and organic materials.

Style — 18 January, 2019

Swedish Stockings Push Innovation Further With New, Fully Recycled Products

The new ‘Innovations by Swedish Stockings’ line includes the first nylon tights made from 100% recycled components. We've got all the details!