Tid kvar —

Högsta bud —

Emma Elwin

Notes from a Swedish stylist


Take to the sea

Posted in Style
by Emma Elwin on 31 March, 2015

Very much like a sailor!

We are back in Stockholm after a week in Lanzarote. My favorite look the whole week was my favorite jeans, a cable knit sweater and a peacoat. Very much like a sailor!

IMG_9119 kopiera

Coat, Filippa K. Sweater, Wood wood. Jeans, Acne Studio. Shoe, Vans. Hat, April fool.

IMG_9142

The cable knit

Posted in Style
by Emma Elwin on 29 March, 2015

A chunky cable knit like the one Steve McQueen used to wear

Here in Lanzarote me and Lisa have been living in our cable knits. We’ve been trying to figure out exactly what it is that makes the cable knit so desirable, and have come to the conclusion that a good cable knit works great over time, all year around and to almost everything in our wardrobes. It dresses a sheer summer dress down and gives a pair of jeans a timeless look. I constantly have this image of a perfect chunky cable knit like the one Steve McQueen use to wear in my mind. And I finally think I found it!

IMG_8683 kopiera
Cable knit, Wood Wood. Jeans, Acne Studios. Shoes, Vans. Bag, Chloé.
IMG_8685 kopiera


Pick of the day

Posted in Style
by Emma Elwin on 27 March, 2015

Time to put on your suit-jama

Blazer, H&M CONSCIOUS.

Time to put on your suit-jama, the weekend is finally here! I’d go all in on the pyjama look with this jacket and match it a striped shirt like these two ladies.

TB Diane


Recommended reading

Style — 22 August, 2017

Snapshots from the office

What the Make it last team is wearing right now.

Style — 18 August, 2017

Learn How To Extend the Lifetime of Your Wardrobe

During The Stockholm Act festival, Electrolux, Houdini and Make it last invite you to a Care & Repair event and Fashion Flea Market.

Life — 17 August, 2017

Pixie Turner: "I think food should make you happy as well as healthy"

We’ve asked some of our favorite foodies to answer 10 questions about green, clean and healthy eating!

Style — 16 August, 2017

BRAND TO WATCH: sat-su-ma

Informed by plant biology, sat-su-ma brings a new dimension to “florals for spring”.


Spring suit

Posted in Style
by Emma Elwin on 26 March, 2015

Imagine if everybody would do that?

Even tough the waters are quite cold I can’t stay away. We pretty much live on the windiest beach on Lanzarote and the waves are coming from every direction so I haven’t gotten as much surf as I was hoping for. But it’s ok, as long as I get to spend some time by the ocean I’m happy. I keep thinking about what my friend Jens said about how he always brings one piece of trash every time he leaves the beach. Something I also started doing. Imagine if everybody would do that?

IMG_8090

Spring suit, Rip curl. 

IMG_8068 kopiera

Indigo and linen

Posted in Style
by Emma Elwin on 25 March, 2015

This is what I will wear this summer in Stockholm's archipelago

The wind truly is vicious, the sand is everywhere and the sun only shows her pretty face in the afternoon in Famara. Still I love it here! Today I only got 10 minutes of surf but it is still enough to make my stomach make a somersault. Today I even had the chance of using my shorts that the optimistic part of me brought along. The shirt is a new favorite of mine. Indigo and linen – two things that a great on their own but amazing put together. This is what I will wear this summer in Stockholm’s archipelago.

IMG_8588 kopiera

Shirt, Boomerang. Jeansshorts, Beyond Retro. Watch, Vintage Rolex. 

IMG_8612 kopiera

Navy and black

Posted in Style
by Emma Elwin on 23 March, 2015

We just packed the car with surfboards and loads of happiness!

We just packed up the car with surfboards and loads of happiness. Today Lisa and I are going to Famara for a workation!

IMG_8951

Dungarees, AG Jeans. Shirt, Filippa K. Shoes, Converse. 

IMG_8997

Photographer: Pauline Suzor 


Pick of the day

Posted in Style
by Emma Elwin on 20 March, 2015

Perfect for a night on the town

Blazer, Tommy Hilfiger.

I wouldn’t mind this blazer, it looks perfect for a night on the town. It’s made of tencel, so it’s a perfect sustainable choice as well.


Time to ditch the jacket

Posted in Style
by Emma Elwin on 19 March, 2015

I'm so lazy when it comes to innovative dressing

Stockholm is truly showing her best side this week! Sunlight, spring flowers and warm ocean winds. The other day I left my jacket in the office to grab some lunch, it feels like summer is around the corner.

This is a look that have worked for me the last five years, you’ll find proof here. High waisted jeans, a knitted sweater and flats. Either I don’t have any imagination (this is true, I’m so lazy when it comes to innovative dressing, I’m much more an old faithful kind of gal) or (and I like this thought more) this is something of a fallback outfit trough out time. The bag I bought three years back and it’s definitely one of the things in my wardrobe that I wanna keep forever.

IMG_8806

Shirt, Filippa K. Sweater, Hunkydory. Jeans, Levi’s from Beyond retro. Shoes, Converse. IMG_8793 kopiera

Bag, Givenchy. Sunglasses, Rayban. Watch, Rolex.


My boots from Céline, bought in New York three years ago, are the shoes I want to spend the rest of my life with

What is the thing about shoes? I always put shoes on the “wardrobe pedestal” and really read in to the whole “Great shoes make an outfit” and “You can read a person by their shoes”. And all that might be true, to a point. But for me, really, it’s about how the shoes fit me and my life, my personal style and the season. I love the craftsmanship behind something handmade and a design that works over time. What makes a good shoe? I asked myself that question and started looking in my shoe wardrobe to see if my favorites had anything in common.

First off, and this might not be a great thing from an animal point of view: they are all made of leather. Leather in my book is a material that actually looks better with time and with the right care is something that does not get defeated by either weather nor time. With the right care it is a long lasting material. To learn more on how to reson about leather and how it should be produced read this! 

Secondly, all the shoes have a quite classic design. You might even say timeless. They would look just as good today as three years back. I can see my self wearing them five years from now! The sneakers I bought in 8th grade and they have been favorites ever since.

IMG_8223 kopiera

My boots from Céline, bought in New York three years ago, are the shoes that I want to spend the rest of my life with.

IMG_8240 kopiera

Never underestimate a great pair of pumps. These are not only comfortable, they also make my legs look great! Mrs Prada really produce shoes and boots made for walking.


For summer

Posted in Style
by Emma Elwin on 18 March, 2015

I can't help longing for the really warm summer days

Dressing in the morning is getting easier, no more layering of knitted sweaters, scarfs and hats. But still I can’t help longing for the really warm summer days when you can walk around in shorts and a sweater.

Sweater, H&M. Shorts, Hunkydory.


A memory necklace

Posted in Style
by Emma Elwin on 17 March, 2015

The necklace is the only thing I brought back home with me from Cape Town. This way one of my favorite city is always close to my heart!

IMG_7830 kopiera

The necklace is the only thing I brought back home with me from Cape Town. This way one of my favorite place and all the amazing people living there is always close to my heart!


Meat Free Monday

Posted in Life
by Emma Elwin on 16 March, 2015

I am so happy to share with you all my favorite Meat Free Monday's recipes.

DINNER – PAELLA VERDURAS (Jose’ Pizarro)

This recipe showcases summer vegetables like courgettes and fresh peas. Sweet pimentón (ground red pepper) and saffron are essential to any authentic paella. The latter is made from the stamens of crocuses – there are only three per plant, which explains why it’s so expensive. Fortunately, you only need to use a tiny quantity.

Serves 6

1/2 teaspoon saffron strands
1 litre vegetable stock
240g shelled broad beans
100g fine green beans, topped and tailed
and halved
100g fine asparagus, cut into 5cm lengths
3 tablespoons extra virgin olive oil
200g small courgettes, cut into thick slices
1 medium onion, finely chopped
1 large red pepper, deseeded and chopped
into 1cm pieces
1 large green pepper, deseeded and
chopped into 1cm pieces
3 garlic cloves, finely chopped
1 teaspoon sweet pimentón
200g tomatoes, fresh or from a can, skinned
and chopped
400g short grain paella rice, such as
Calasparra or Bomba
2 tablespoons freshly chopped flatleaf parsley
100g shelled peas
280g jar chargrilled artichokes in
olive oil, drained
fine sea salt and freshly ground black pepper

Shake the saffron strands around in a slightly hot frying pan for a few seconds until dry but not coloured, then tip into a small mortar or coffee cup and grind to a powder with the pestle or a wooden spoon. Add a splash of the stock and set aside. Bring a pan of salted water to the boil. Drop in the broad beans, bring back to the boil and cook for 2 minutes. Lift out with a slotted spoon into a colander, leave to drain, then tip into a bowl. Bring the pan of water back to the boil, add the green beans and cook for 3 minutes. Remove with the slotted spoon to the colander and refresh under cold water. Tip onto a plate. Bring the water back to the boil once more, add the asparagus, bring back to the boil, drain and refresh under cold water. Pop the broad beans out of their skins and add to the plate of green beans with the asparagus. Heat 2 tablespoons of the olive oil in a large non-stick frying pan or shallow flameproof casserole dish over a medium-high heat. Add the courgettes and fry them for 2–3 minutes until a light golden brown. Lift out onto a plate. Add the remaining tablespoon of oil and the onion to the pan and fry gently for 5 minutes. Add the red and green pepper and continue frying until the onion is soft and lightly golden. Stir in the garlic and pimentón and fry for 1 minute more. Add the tomatoes and fry for 2–3 minutes until softened, then stir in the rest of the stock, the saffron mixture and some seasoning to taste and bring to the boil. Sprinkle in the rice and the parsley, stir lightly to evenly distribute the rice around the pan, then scatter over the cooked beans, asparagus, courgettes, peas and artichokes and shake the pan gently so that they all bed down slightly into the rice. Lower the heat and leave to simmer vigorously for 6 minutes, then lower the heat again and leave to simmer gently for a further 14 minutes, until all the liquid has been absorbed and the rice is tender, but still with a little bit of a bite to it. Remove the pan from the heat, cover with a large lid or clean tea towel and leave to rest for 5 minutes before serving.

Taken from Meat Free Monday Cookbook, foreword by Paul, Stella & Mary McCartney. Published by Kyle Books, priced £19.99. Buy it here!

Photography by Tara Fisher.


Last week I cut all my damaged saltwater eaten hair off, and if feels great!

Last week I cut all my damaged saltwater eaten hair off, and if feels great! It might sound like I’m exaggerating this a bit, but it feels a lot like I got rid of the past and that I’m now ready to start fresh. You know that feeling? Making a little change that symbolizes so much more.

Also I’ve been trying to not color my hair to get my “own” color back and I keep turning more and more reddish from the sun. Which makes me think about a quote from one of my favorite books Very Good, Jeeves! by P.G Wodehouse.Red hair, sir, in my opinion, is dangerous”.

Let’s hope it’s fun danger!


The inspiration wall

Posted in Life
by Emma Elwin on 14 March, 2015

I've dedicated today to the interior of my apartment. I've found a lamp for the bedroom, finally!

IMG_7690 kopiera

I’ve dedicated today to the interior of my apartment. I’ve found a lamp for the bedroom, finally! I just need to get a ladder so I can hang it. This is a picture I took in the store Sam in Cape Town. I think it’s a great way to hang pictures with magnets. Gonna try the same on my rebar in the kitchen.


Four ways to care for your jeans

Posted in Style
by Emma Elwin on 13 March, 2015

Washing machines is a tough place for any material, denim is no exception.

Since denim is one of my favorite fabrics, I have through the years learnt a few tricks to keep my denim from losing shape. Here’s my list of four things to think about when caring for your jeans!

Wash jeans less frequently

Washing machines is a tough place for any material, denim is no exception. So the more you can reduce that agitation on your jeans, the better. As a basic rule of thumb, if jeans aren’t visibly dirty, do not machine wash them. Maybe airing them for an hour outside and some lavender laundry spray is what they really need.

Spot clean isolated stains

Spot treat isolated stains instead of washing your jeans! This will reduce the wear and tear on jeans resulted from frequent washing cycles and keep your jeans looking new for longer. Just add some spot cleaning to the stain, let it sit for a few minutes and rise only the area of where the spot has been.

Try hand washing

In real life, many of us don’t have the time or patience to hand wash our jeans. But if you’d like to give it a try, doing so can definitely help your favorite jeans last longer. To wash jeans by hand, fill a bathtub with six inches or so of warm water and mix in a capful of a gentle laundry detergent. Turn the jeans inside out and submerge your jeans in the tub, stretched out flat, and leave them to soak for 20 minutes. Rinse with warm water, squeeze out as much water as possible, and then hang to dry. A nifty trick that can help prevent your jeans from bleeding and keeping the color longer is to add salt and a bit of vinegar to the washing water.

Hang jeans to dry

Help your jeans keep there proper fit and avoid wrinkles by hanging them to dry. It’s easy on the fabric! The worst enemy of jeans is a clothes dryer, never use one to dry your jeans! Just simply hang your damp jeans by the legs on a sturdy pants hanger and place them on a shower rod or rack to air dry.


My week so far

Posted in Style
by Emma Elwin on 12 March, 2015

This navy v-neck works with pretty much everything.

Days when nothing seems to fit I always find comfort in my classic garments. This navy v-neck works with pretty much everything. White jeans on the other hand… they require timing. They pair up best with warm weather, sunshine and a dog sitter.

So this week started out pretty much upside down. Got home from Cape Town with five hundred deadlines and the same amount of emails waiting for me. Since I have Stockholm’s best hair dresser, I trusted him to cut most of my Hermione Granger hair off, I’ll show you a photo later. (As it turns out, both Lisa and I have a bit of a crush on our hair dresser. One of us even might have even lied to him about her age, by accident of course, haha. She will blame it on her half-deafness, ok?) Coloured some of the hair pink, by accident, long story. Spent five minute as a blonde before I freaked out and made my colorist (God bless her) change it back to light brown.

The past two weeks have been all about work, styling for shoots, trying to get the new design for the site to come together. Do you guys like it??

I really want to make Make it last the best source of inspiration for sustainable fashion.

IMG_7811-kopiera

V-neck, Filippa K. Trousers, Acne Studios. Sandals, K.Jacques. Watch, vintage Rolex.


A great fit never goes out of style

Posted in Style
by Emma Elwin on 10 March, 2015

One of my favorite investment pieces

A pair of trousers that I think never will go out of style are these ones from Rodebjer. The have that perfect cut that makes you feel they we’re made for you.

IMG_7913 kopieraT-shirt, Filippa K. Trousers, Rodebjer. Sandals, K.Jacques.IMG_7990 kopiera


High Neck swimsuit

Posted in Style
by Emma Elwin on 9 March, 2015

In Cape town I was wearing it at the beach – and for dinners.

My favorite garment for this coming summer will be a high neck swimsuit. In Cape town I was wearing one at the beach, for a day on the town and for dinners.

IMG_7463 kopiera (kopia)

Swimsuit and shorts, H&M studio. Sneakers, Superga. IMG_7477 kopiera (kopia)


Handmade sandals

Posted in Style
by Emma Elwin on 7 March, 2015

They just grow more beautiful with time

My heroes this trip has been my K.Jacques sandals. So comfy and so wearable. They just grow more beautiful with time.


Long street

Posted in Style
by Emma Elwin on 6 March, 2015

Cape Town is treating us well.

Cape Town is treating us well. Today we’ve been scouting for the best locally sourced food, fashion and interior. Right now I’m lying next to the pool working with the new site. Do you guys like it???IMG_cape

I’m loving this cotton maxi dress, it’s perfect for hot days like these.

IMG_7609 kopiera

Dress, Hope. Sandals, K.Jaques. 


Pick’s of the day: Antique white

Posted in Style
by Emma Elwin on 5 March, 2015

the cashmere and cotton sweater will never go out of style.

margaret-howell-women-ss15-open-collar-jumper-cashmere-cotton-antique-white kopiera

Sweater, Margaret Howell. Vest, Organic by John Patrick.

The vest is made of 100% Cupro, A Biodegradable and Oeko-Tex Certified Cotton Fabric. And the cashmere and cotton sweater will never go out of style.


On deck

Posted in Style
by Emma Elwin on 3 March, 2015

Jeans, Acne Studios. Sweater, Filippa K. Shoes, Vans.  Yesterday I was wearing fifth shades of white. After a day at a beach house it turn in to fifth shades of dirt and a hole in my sweater. But totally worth it. I’m very happy about my shoes from Vans. Perfect for both work and skating!

polaroid_00-3.jpeg kopiera

Jeans, Acne Studios. Sweater, Filippa K. Shoes, Vans. 

Yesterday I was wearing fifth shades of white. After a day at a beach house it turn in to fifth shades of dirt and a hole in my sweater. But totally worth it. I’m very happy about my shoes from Vans. Perfect for both work and skating!


All day pyjamas

Posted in Style
by Emma Elwin on

Kimono dress, Filippa K. Trousers, H&M conscious. Shoes, Puma.  The time is really flying here in South Africa. Yesterday we spent all day on the beach, saw wales, got a sunburn and had a really good time. Today is going to be pretty much the same but warmer temperaturs. For dinner last night i was wearing […]

IMG_2432

Kimono dress, Filippa K. Trousers, H&M conscious. Shoes, Puma. 

The time is really flying here in South Africa. Yesterday we spent all day on the beach, saw wales, got a sunburn and had a really good time. Today is going to be pretty much the same but warmer temperaturs. For dinner last night i was wearing this look.


Beach time

Posted in Style
by Emma Elwin on 2 March, 2015

Organic cotton topp, Gina Tricot.  In five minutes I’m going to the beach the speed the day with kids and dogs. Could not be happier about being in Cape Town right now!

Gina-tricot-emma-elwin kopiera

Organic cotton topp, Gina Tricot. 

In five minutes I’m going to the beach the speed the day with kids and dogs. Could not be happier about being in Cape Town right now!


Show archive


Load more articles