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Jeans made out of pastic bottles? You better believe it.

RAW for the Oceans, an initiative created by denim label G-star, are releasing their second collection exclusively made from recycled plastic bottles collected from beaches all over the world. The jeans are the first to ever be produced in this material – Bionic Yarn. This initiative has the aim to clear the oceans from plastic bottles and raise awareness of what damage they can do. Co-designer for this project is musician Pharrell Williams. He says, “I feel a connection to the ocean. It gives so much life, including our own. So I’ll say we are indebted to the sea”.

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Denim bomber jackets and jeans are set in focus and a wear and tear feel sets the tone of the collection.

Read more about and see the collection here.

Words by Hanna Karlsson

 


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