MaxMara works with the slogan "Timeless is now" – and the AW15 collection shows it sure is.
On our minds is ”Timeless Is Now”-branded MaxMara which showcased a stripped down fifties direction for AW15. While other brands seems to have forecasted a much later, more androgynous sentiment for the season, MaxMara’s AW15 collection does stand out with its voluptuous feminine flair very true to the label’s Italian heritage. As always and to our great liking the line was all about coats with the opening look featuring a beautiful, neatly refined take on the brand classic Manuela. MaxMara is living up to their slogan and demonstrates once again how timelessness and timeliness are closely related. More here. /Ada Källgren
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