How they make it last: Cora Hilts & Natasha Tucker
Founders of sustainable style online store rêve en vert reveals their inspirations.
Growing up close to nature, Cora Hilts and Natasha Tucker are well aware of the precious surroundings that is our planet – and what we might loose if we don’t take care of it. With an inherent willingness to make a change, Natasha and Cora created rêve en vert– a fashion e-commerce platform which aims to support designers who are working to improve the standards of the fashion industry.
In what way is fashion present in your life?
Cora: Having studied environmental politics, fashion was initially an unexpected presence in my life that has grown into something I truly appreciate as not only a personal expression, but also the way to express my ideals of sustainability in a beautiful and design led way.
Most revolutionary fashion memory?
Cora: Moving to Paris when I was 18 and adapting to French style. In the five years I lived there my style evolved entirely. I will always appreciate and incorporate their ideas of timeless and simple elegance into rêve en vert.
How do you promote more sustainable fashion for someone who says she’s not into it?
Natasha: I think educating people in a subtle way is important. I try to highlight some of the not so nice facts about the fashion industry, like the fact that it takes 500 gallons of water to produce a single pair of denim jeans. Otherwise I believe that the products we sell have to be aesthetically appealing. You have to make sustainability look desirable and I think that’s the way to convert people to the cause.
What’s the best advice about how to live life in better balance with nature that you’ve ever been given?
Cora: Growing up on the coast of Maine, my mother always incited an appreciation for nature in to my childhood. I think being aware of your surroundings; of plants and animals and natural elements; should be intrinsic to each person to want to protect to some extent. I think that my love of things that are wild has lead me not only to create a sustainable company but also to live a life that respects the planet.
How do you reason when you shop for clothes or beauty products?
Natasha: I am very particular about using only natural beauty products on my skin. In terms of shopping, I try to buy only sustainably made pieces but that being said, investing in something that I am going to hold on to forever is also something I think about. Quality over quantity is a motto of ours and one I try and adhere to.
If you had a billboard on Oxford Circus that all the shopping crazy people could see, what would you write on it?
Cora: That over 90 million items of clothing end up in landfill globally each year. Think strongly about your purchases and invest in quality items that you will want to wear again and again.
Give us a few practical tips on how to make our lifestyles more sustainable!
Natasha: Just being more aware of your choices I think is important. There are the obvious things, but I think supporting other people with similar, local businesses and projects is really important. Things like shopping at local farmers markets and eating at seasonal restaurants. I think that’s a good place to start.
Jennifer Aniston never showers for more than three minutes. What small things do you do in everyday life to care for the environment?
Cora: I do the same thing! Also always take a tote with you in your purse and never accept plastic bags, invest in a filtered water bottle that you take with you, and always do your laundry at lower temperatures and with full loads!
What sustainability issue is keeping you up at night?
Natasha: The state our oceans are in. Water conservation is a cause very dear to both of our hearts. I grew up in Bermuda and Cora grew up by the ocean in Maine.
Who is your style icon?
Natasha: There are too many to choose from! Patti Smith, Tilda Swinton, Annie Hall and Charlotte Gainsbourg are some of my personal style favourites.
Who would you like to spend one minute in an elevator with if you could choose anyone?
Cora: David de Rothschild.
Browse through Cora and Natasha’s webshop, rêve en vert and find your own, sustainable favorites.
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