Tid kvar —

Högsta bud —

Will Paula Schneider shape up American Apparel?

After the recent exit of American Apparel’s much disputed founder and CEO Dov Charney we look with hope to his successor Paula Schneider to shape up the cross-seasonal basics brand. With the vision to keep the brand’s provocative edge but with less skin on show, the apparel industry veteran is planning to focus marketing activities towards social issues including gay rights and anti-bullying in addition to pushing the chain’s Made in America perk to remind consumers of its humane factory worker conditions. Schneider is also looking to explore creative collaboration opportunities with artists and designers. More here. /Ada Källgren


No Comments

Related reading

Style — 8 July, 2020

Justice For People and Planet: Introducing Intersectional Environmentalism

In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.

Style — 5 July, 2020

Paid Collaboration: Transform Your Wardrobe Without Buying Anything New

One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!

Style — 4 July, 2020

Brand to Watch: Tach Clothing

Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.

Style — 28 June, 2020

Paid Collaboration: How To Refresh and Repair Your Clothes in 10 Minutes Without Washing – with The 7 Rules by GANT

As the latest phase of The 7 Rules by GANT, we shed light on the simple yet efficient practices of Refreshing and Repairing your clothes without even having to washing them. You’ll be surprised of what difference it makes.