Tid kvar —

Högsta bud —

Will Paula Schneider shape up American Apparel?

After the recent exit of American Apparel’s much disputed founder and CEO Dov Charney we look with hope to his successor Paula Schneider to shape up the cross-seasonal basics brand. With the vision to keep the brand’s provocative edge but with less skin on show, the apparel industry veteran is planning to focus marketing activities towards social issues including gay rights and anti-bullying in addition to pushing the chain’s Made in America perk to remind consumers of its humane factory worker conditions. Schneider is also looking to explore creative collaboration opportunities with artists and designers. More here. /Ada Källgren


No Comments

Related reading

Style — 16 December, 2020

The Edit: In Times of Boredom

"Inspired by times of boredom and from the urge to create something fun and hope to inspire others."

Style — 14 December, 2020

Monki's Tracksuit Is A Possible Game-Changer

To achieve circularity in fashion, recycling methods for blend textiles are key. Monki presents a capsule collection made with the help of the Green Machine – a system separating and recycling polyester- and cotton blends at scale. It's kind of a first, and if the technology can be scaled, it might be a game-changer.

Style — 10 December, 2020

Paid Collaboration: How Cras Pushes the Boundaries for More Sustainable Fashion

Cras is one of eight brands contributing to Zalando's winter editon ‘Small steps. Big impact. by Zalando.', a collection of exclusive, sustainable garments. We talk to co-founder Christiane Hagger about how to make sustainable fashion approachable, affordable – and fun.

Style — 19 November, 2020

H&M Let's Us Wear the Waste - and Swedish Fashion Tech Company We aRe SpinDye Adds an Important Circular Dimension

H&M's latest Conscious Exclusive collection is all about ’wearing the waste’ and it features some amazing materials and processes. Let's make them mainstream!