Tid kvar —

Högsta bud —

Equally made with great attention to sustainable details.

On our minds is Reformation’s recently announced new lower-priced line named Obvious. Founder and Creative Director Yael Aflalo means that comments on Instagram about the brand’s high price points made her initiate the cheaper range to enable more fans to buy into the brand. The range comprises of wardrobe stables and like the main line, the Obvious is equally made with great attention to sustainable details. Even though we are not convinced that lower price points encouraging people buy more makes sustainable sense we hope that Obvious will help challenge the perception of conscious fashion as being ”too expensive”, and we especially like this look. More here. /Ada Källgren

No Comments

Related reading

Style — 10 August, 2020

Brand to Watch: Isa Boulder

We're obsessed with Isa Boulder's 'Hardcore Handmades' and cannot wait to see what's next.

Style — 8 July, 2020

Justice For People and Planet: Introducing Intersectional Environmentalism

In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.

Style — 5 July, 2020

Paid Collaboration: Transform Your Wardrobe Without Buying Anything New

One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!

Style — 4 July, 2020

Brand to Watch: Tach Clothing

Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.