Ida Sjöstedt “Pretty babies growing up to be iron ladies”
I have a love/hate relationship to fashion week
Stockholm Fashion Week AW15 is starting today – and we’re excited! Ida Sjöstedt always presents dreamy collections, so our expectations are high. Here, we talk to her about what’s to except.
What can we expect from the upcoming show?
– Pretty babies growing up to be iron ladies. Clothes for business, pleasure and everything in between.
Is there any garment in particular among your collections that you are particularly proud of, that has a sustainable approach?
– All of our own prints are made in Sweden with sustainable techniques and colours. I’m always particularly proud of these prints as they really are our own unique fabrics.
What materials do you like to work with at the moment?
– I always work with a wide range of materials, from heavy wool to soft tulle, laces and satins. This season I’ve fallen in love with a glass like organza which is a new addition to our collection.
What are you looking forward to in 2015?
– The summer.
What’s the best part about showing your collection at Stockholm Fashion Week?
– I have a love/hate relationship to fashion week. I love the buzz and it’s fantastic to show your collection as a complete vision – but the stress around it is nerve wrecking.
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