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Eternal Flame: Ida Sjöstedt

Posted in Style
by Beatrice Widmark on 30 December, 2014

My dad used to wear it when I was a kid, and then I picked it up when I was 14

We’re probably not the only ones dreaming about wearing one of Ida Sjöstedt’s beautiful creations at a cocktail party, or on any other occasion for that matter. Ida’s design journey took off in 2000 when she graduated from London University of Westminster, having studied fashion design. Already the following year she set up her own label and presented her collection at Stockholm Fashion Week. Since her establishment she has become one of Sweden’s most popular designers, combining ready to wear collections with beautiful couture dresses for private clients. Ida’s Eternal Flame is a piece she got from her father – and she will keep it forever. 

ida-sjöstedt

”This leather jacket was actually the first piece of clothing my dad bought for himself when he moved to Stockholm in 1974. He used to wear it when I was a kid, but then I think he got tired of it in the late eighties, and then I found it and picked it up when I was 14. I remember I used to wear it on top of an oversized ivory crochet jumper with leggings, cowboy boots and a small doctor style bag. That must have been in 1990. I wore it for a couple of years, and then when I moved to London in 1996 I left it at my parents’ house. A few years ago I went through their attic and I found it hanging there. I was thrilled and have worn it since. It’s so classic and such great quality and I love how it can be adapted and worn through the years. It’s probably the piece of clothing with most history that I own today.
When I was a student I used to work in a second hand store. During that time I sold off a lot of my clothes in order to buy new ones. This leather jacket however is a piece that I will never part with, and I know that if I get tired of it in a couple of years, I will probably rediscover it again when I’m older.”


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