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Högsta bud —

The twelve piece collection from Reformation makes us long for new year's eve (and that rarely happens).

On our minds is Reformation’s fine 70s inspired line for New Year’s Eve 2014. The 12-piece collection of mostly dresses is, in line with the rest of the label’s offering, made sustainably from dead stock materials with printed georgettes, slinky jersey, and metallic in particular. The brand (which was also a runner up of the recent Council of Fashion Designers of America’s Eco-Fashion Challenge award) puts a large emphasis on limiting dead stock not only by incorporating such materials into their collections but by keeping their stock levels low with a fast turnaround (not a dissimiliar operation from that of Zara). We love the collection and the brand’s sustainable take on a sucessful fast fashion business model. More here and here.  /Ada Källgren

 reformation nye2 2

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