Customers were encouraged to bring their used Patagonia clothing and change them for other garments.
Needless to say we are unimpressed by the seasonal shopping hysteria and the consumption triggers like ”Black Friday” that comes with it. Therefore we were happy to see some innovation this Black Friday in the form of a clothes swap event arranged by Patagonia and sharing economy app Yerdle. In eight major US cities, customers were encouraged to bring their used Patagonia clothing to one of the Worn Wear swaps and exchange them for other garments off the rail or for Yerdle credit, and thus avoid buying new. The company means that by creating high quality, durable products that accumulate meaning through extended use, the garments become greater than the sum of their threads, making them better than new. More here. /Ada Källgren
Brand to Watch: Isa Boulder
We're obsessed with Isa Boulder's 'Hardcore Handmades' and cannot wait to see what's next.
Justice For People and Planet: Introducing Intersectional Environmentalism
In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.
Paid Collaboration: Transform Your Wardrobe Without Buying Anything New
One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!
Brand to Watch: Tach Clothing
Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.