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On our minds: The perfect body

Posted in Life
by adakallgren on 13 November, 2014

A word of praise to Victoria’s Secret for responding to customer complaints and renaming the campaign promoting their new bra range ”Body”.

A word of praise to Victoria’s Secret for responding to customer complaints and renaming the campaign promoting their new bra range ”Body”. Over 26,000 people signed the petition on change.org which called for the company to ‘apologise for and amend the irresponsible marketing’, to which the company responded by changing the wording in the campaign from ”The Perfect Body” to ”A Body for Every Body”. A step in the right direction towards promoting a healthier and more inclusive body image in the fashion industry. More here. /Ada Källgren


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