A beautiful, environmentally friendly hosiery brand
From being a top quality products that used to be repaired by tailors in the 60s, nylon pantyhose has been given a new destiny, not quite so exciting. Today hosiery production is largely not an eco-friendly business and as soon as we get a stitch in our tights we throw them away. Ecoluxury brand Swedish Stockings wants to change this with “dynamic combination of style, luxury, functionality and environmental consciousness”. Make it last talks to Nadja Forsberg, one of the founders.
What’s the story behind Swedish Stockings?
– Two years ago I watched the documentary film ”The Light bulb conspiracy”. It shows the viewers how goods and products are purposely designed to age quickly in order to boost consumption in society. The nylon pantyhose has gone from a top quality product that used to be repaired by tailors in the 1960s to becoming a common wear and tear clothing item. These issues truly resonated with us, and soon thereafter we came up with the idea to create a beautiful, environmentally friendly and high quality hosiery brand.
What makes your stockings more sustainable?
– The nylon in our pantyhose is recycled and eco-friendly. Of course, our packages are made out of recycled materials as well.
How does one take care of ones stockings in the best way?
– We suggest that you treat your pantyhose with love & care. Wash them in 30 degrees. Don’t scratch it against rough materials and be careful with you nails while putting them on.
What sustainable fashion predictions for 2015?
– The future looks very exciting and bright for sustainable fashion brands. We think the interest for sustainable products is increasing along with the interest of organic food and beauty products.
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