Tid kvar —

Högsta bud —

Go green wear blueMake it last teamed up with H&M to launch the new Conscious Denim collection at Hamngatan in Stockholm yesterday.

Make it last teamed up with H&M to launch the H&M Conscious Denim collection at Hamngatan in Stockholm yesterday. Today, the collection is available in selected stores and online. In stores you’ll find our favorite pieces from the collection – just look for the Make it last tags! Photos by Pauline Suzor

Make it last in collaboration with H&MIMG_8478

IMG_8564 IMG_8617 IMG_8479 IMG_8688 IMG_8698 IMG_8601 IMG_8605 IMG_8641 IMG_8717 IMG_8485 IMG_8734 IMG_8493 IMG_8747 IMG_8494 IMG_8713 IMG_8539 IMG_8560 IMG_8578 IMG_8584 IMG_8586 IMG_8790 IMG_8594 IMG_8499 IMG_8596 IMG_8542 IMG_8604 IMG_8609 IMG_8620 IMG_8621 IMG_8626 IMG_8628 IMG_8634 IMG_8644 IMG_8648 IMG_8658 IMG_8664 IMG_8673 IMG_8677 IMG_8711 IMG_8729 IMG_8731 IMG_8742 IMG_8757 IMG_8761 IMG_8774 IMG_8778 IMG_8793 IMG_8798 hm1 hm2

Make it last teamed up with H&M to launch the H&M Conscious Denim collection at Hamngatan in Stockholm yesterday.



Outi Les Pyy: H&M sends out lovely photos of the collection, but for an eco fashionista it has been really hard to find info on the pieces. Why? For me it is not enough to have a an entire collection labelled "green" when I´m interested in very specific things on a certain item in the collection. All of this collection is still made from virgin materials, even when 100% recycled denim has been invented in Finland a year ago by Pure Waste Textiles. Tencel is a good alternative and more ecological (less fresh water consumed) than regular cotton, but it is not the best material for denim. Denims should last you at least 10 years in use if the material and work is done right. Tencel is better for skirts and dresses as they are not usually skin fitted styles. I hope you asked a lot of questions of the pieces in the press event. :)
October 9, 2014

Dear Daryl | Filippa Berg: […] Ni har väl inte missat mina ‘sustainable style icons’ som jag gör för Make it Last? Denna vecka dedicerad Daryl Hannah, som jag verkar blitt besatt av på senaste. Bildbevis på det nedan, från när jag dj:ade på lanseringen av H&M Conscious Denim… […]
October 6, 2014

Related reading

Style — 14 October, 2019

Three Bags That Are Everything But Leather

As you probably know by now, we love bags in natural materials and beige hues. Here are our favorites right now.

Style — 10 October, 2019

Brand to Watch: Bethany Williams

Looking for a brand choosing people over product? Here it is.

Style — 30 September, 2019

Pop Up Boutique Flea Market at Viu Eyewear Flagship Store on Saturday

Come hang out with us on Saturday - and perhaps find your perfect pre-owned fashion essential!

Style — 20 September, 2019

Emma Reveals: This Is How to Create Your Smart Wardrobe

For the past years, our co-founder Emma Elwin put a lot of effort into trying to perfect her wardrobe. She wants it timeless, anxiety-free and made to last.