Tid kvar —

Högsta bud —

Can we move the house to a place where nothing ever happens and things are slower?

”There’s been so much going on. Can we move the house to a place where nothing ever happens and things are slower? I’ll be happy there.”

Marc Jacobs introduced the show for his namesake brand, last one out on New York Fashion Week a few weeks ago, with a thought. The quote is from a short film made by John Smith in 1976, “The Girl Chewing Gum”. Marc Jacobs famously left luxury brand Louis Vuitton last year, after 16 years of redefining the house; introducing ready-to-wear, accessorizing the bag- and accessory division with capsule collections and artists’ collabs, and in many other ways playing a major role in the upgrading of historic French houses (and fashion in general).

I doubt Marc Jacobs will press the snooze button back in New York with his soon to be billion dollar business – but perhaps he’ll at least integrate what he’s learnt at Louis Vuitton and concentrate his knowledge to a core. And regardless, his choice of quote is a sign of our times. A feeling hard to ignore; where the fastest of fashion is out of step with time. Instinctively, we turn towards a future where our way of dress is impossible to take out of a context; the streets we walk on, the air we breathe.

This is something we’ll spend a lot of time with here on Make it last. Trying to find a balance. Welcome!

Photos: First View



No Comments

Related reading

Style — 12 September, 2019

By Malene Birger Made with Care – Here’s How We Wear It

Made With Care is By Malene Birger’s first fully sustainable capsule collection. Make it last's Emma Elwin shows you how to wear it.

Style — 10 September, 2019

BITE Studios Widens Reach via Net-a-Porter

As part of the Net-a-Porter mentorship program The Vanguard, Swedish-British BITE Studios is highlighted as "a small label with great potential in the luxury fashion sector".

Style — 9 September, 2019

KICKS Quest To Collect Cosmetic Waste Continues

KICKS quest to help minimise the environmental footprint of beauty products continues with plans to expand the popular cosmetic waste initiative. Make it last has the latest news.

Style — 2 September, 2019

3 Top Reads This Week

What's new in the field of sustainable fashion? We've got you covered.