Tid kvar —

Högsta bud —

Can we move the house to a place where nothing ever happens and things are slower?

”There’s been so much going on. Can we move the house to a place where nothing ever happens and things are slower? I’ll be happy there.”

Marc Jacobs introduced the show for his namesake brand, last one out on New York Fashion Week a few weeks ago, with a thought. The quote is from a short film made by John Smith in 1976, “The Girl Chewing Gum”. Marc Jacobs famously left luxury brand Louis Vuitton last year, after 16 years of redefining the house; introducing ready-to-wear, accessorizing the bag- and accessory division with capsule collections and artists’ collabs, and in many other ways playing a major role in the upgrading of historic French houses (and fashion in general).

I doubt Marc Jacobs will press the snooze button back in New York with his soon to be billion dollar business – but perhaps he’ll at least integrate what he’s learnt at Louis Vuitton and concentrate his knowledge to a core. And regardless, his choice of quote is a sign of our times. A feeling hard to ignore; where the fastest of fashion is out of step with time. Instinctively, we turn towards a future where our way of dress is impossible to take out of a context; the streets we walk on, the air we breathe.

This is something we’ll spend a lot of time with here on Make it last. Trying to find a balance. Welcome!

Photos: First View



No Comments

Related reading

Style — 8 July, 2020

Justice For People and Planet: Introducing Intersectional Environmentalism

In the past few weeks, activists have pushed hard for a more inclusive kind of environmentalism. We wish it wasn't needed, but with no doubt, it is.

Style — 5 July, 2020

Paid Collaboration: Transform Your Wardrobe Without Buying Anything New

One of the seven focus areas of GANT’s initiative ’The 7 Rules’ is Remake and the perks of giving old garments a second chance. Click to see how you can turn an unused sweater and a simple shirt into the most treasured garments in your wardrobe!

Style — 4 July, 2020

Brand to Watch: Tach Clothing

Hand-made in Uruguay with a vintage gone supermodern sensibility, this is Tach Clothing.

Style — 28 June, 2020

Paid Collaboration: How To Refresh and Repair Your Clothes in 10 Minutes Without Washing – with The 7 Rules by GANT

As the latest phase of The 7 Rules by GANT, we shed light on the simple yet efficient practices of Refreshing and Repairing your clothes without even having to washing them. You’ll be surprised of what difference it makes.